In today’s briefing:
- Quick Take on ‘Golden Week’ Headline Tourism Traffic: Limited Improvement, & Shy of Expectations
Quick Take on ‘Golden Week’ Headline Tourism Traffic: Limited Improvement, & Shy of Expectations
- Outbound daily traffic during the long holiday down -15% vs 2019, and short of expectations
- Total domestic trips up 4% vs 2019, but average daily trips -9% & average daily spending -4%
- Ten months in, the pace of China’s 2023 tourism recovery remains disappointingly sluggish
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