ConsumerDaily Briefs

Daily Brief Consumer: Kakao Pay, S.M.Entertainment Co, Koolearn, Sa Sa International Hldgs and more

In today’s briefing:

  • Kakao Pay (377300 KS): MSCI Inclusion (Finally!)
  • HYBE’s Tender Offer of SM Entertainment: Closing the Price Gap
  • Koolearn (1797 HK): Don’t Overpay for Growth
  • Sa Sa Intl (178 HK): On-Ground Observations and Outlook

Kakao Pay (377300 KS): MSCI Inclusion (Finally!)

By Brian Freitas

  • MSCI will add Kakao Pay (377300 KS) to the MSCI Korea Index at the February QCIR. There are 7 trading days to implementation on 28 February.
  • Local institutions and foreign investors have been sellers in the last couple of weeks and retail investors have been buying to mop up the selling.
  • Cumulative excess volume indicates a fair amount of pre-positioning and we’d look to sell ahead of the passive MSCI buying.

HYBE’s Tender Offer of SM Entertainment: Closing the Price Gap

By Douglas Kim

  • We believe that there is a very high probability of a successful tender offer of 25% stake in SM Entertainment by HYBE. 
  • There is a 4.6% gap between the tender offer price and current price. There is a strong probability of this gap being closed in the next several weeks. 
  • There could also be an on-going interest by Kakao to try to take over the controlling interest in SM Entertainment but HYBE is not likely to give up control easily.

Koolearn (1797 HK): Don’t Overpay for Growth

By Eric Chen

  • Koolearn’s successful transformation into a live-streaming e-commerce business showcased outstanding entrepreneurship and leadership of its founder Michael Yu, whom we highly respect.
  • That said, we expect its growth to decelerate materially after hitting RMB18 billion GMV by 2024. We value Koolearn at RMB36 billion (20% downside), drawing reference to VIPShop growth trajectory.
  • While high-frequency data on live-streaming business will drive near-term stock price (and potentially to the upside), its current valuation doesn’t pay off for long -term investors in our view.

Sa Sa Intl (178 HK): On-Ground Observations and Outlook

By Osbert Tang, CFA

  • We observed that businesses at Sa Sa International Hldgs (178 HK) have picked up during the Chinese New Year, but a significant overall significant recovery is still lacked.
  • The full relaxation of mainland-HK border control has brought about a 110% surge in mainland arrival between 6 Feb and 11 Feb. This suggests that momentum is clearly building up. 
  • Sa Sa has embarked on strategies like re-opening important stores, selectively increase store counts and re-adjusting staff arrangement and opening hours to capture the opportunities.

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