Category

Private Markets

Jul 29
0

Daily Brief Private Markets: Mamaearth Tearsheet – Going Beyond D2C and more

By | Daily Briefs, Private Markets

In today’s briefing:

  • Mamaearth Tearsheet – Going Beyond D2C

Mamaearth Tearsheet – Going Beyond D2C

By Pranav Bhavsar

  • Mamaearth (1652951D IN)‘s in one of foremost D2C personal care brands. Initially started with baby products, the brand now offers a full range of toxin free, natural products.  
  • Channel feedback suggests good products and premium pricing, but chasing traditional retail is not easy and will test Mamaearth’s execution capabilities. 
  • COVID has boosted financials. Revenues have skyrocketed and the company has become profitable. The way forward for traditional retailing and its execution will be the key.  

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Jul 28
0

Daily Brief Private Markets: FirstCry Tearsheet – India’s Only “Surviving” Baby Products Retailer and more

By | Daily Briefs, Private Markets

In today’s briefing:

  • FirstCry Tearsheet – India’s Only “Surviving” Baby Products Retailer
  • Pepperfry Tearsheet – Banking on Discovery
  • East Ventures-Backed Qapita Buys Indian ESOP Management Firm

FirstCry Tearsheet – India’s Only “Surviving” Baby Products Retailer

By Pranav Bhavsar

  • FirstCry (0172540D IN) is one of the leading and only surviving Omni channel retailer that specialises in baby products. 
  • Channel feedback is positive, the strategy of opening company-owned and operated stores, and segregating online and offline operations is working well.  
  • Increasing revenues, profitable operations and limited competition make FirstCry a compelling narrative that should be on the watchlist. 

Pepperfry Tearsheet – Banking on Discovery

By Pranav Bhavsar

  • Pepperfry (0096696D IN) is one of the largest furniture and home decor marketplaces in India. Recently also started offering appliances to serve as a one-stop home shop. 
  • Our channels indicate higher AOVs and different customers compared to Swedish giant IKEA. Marketplaces like Pepperfry solve the problem of discovery for customers looking for furniture in a new location. 
  • The WFH tailwind is fading away. With revenues declining, profitability is distant, and with the financial position that is yet to improve caution is warranted.  

East Ventures-Backed Qapita Buys Indian ESOP Management Firm

By Tech in Asia

  • Qapita, a Singapore-based equity management startup, has acquired India-based ESOP Direct in a full cash transaction.
  • The financial details of the deal, however, were not disclosed.
  • ESOP Direct’s brand and leadership team will be retained after the acquisition, Ravi Ravulaparthi, CEO and co-founder of Qapita, told Tech in Asia.

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Jul 27
0

Daily Brief Private Markets: Cars24 Tearsheet – Leading Used Car Marketplace and more

By | Daily Briefs, Private Markets

In today’s briefing:

  • Cars24 Tearsheet – Leading Used Car Marketplace

Cars24 Tearsheet – Leading Used Car Marketplace

By Pranav Bhavsar

  • Cars24 (1716847D IN) is one of India’s leading used auto (primarily car) marketplace.  The company claims a 90% share in the online used car market. 
  • Channel feedback suggests no customer loyalty and a poor competitive position compared to local unorganised sales yards. 
  • Losses narrowing due to reduction in expenses, declining revenues and recent high profile exits all point to caution. 

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